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Beverage manufacturers are no stranger to stiff competition. The good news is that consumers have developed a growing thirst for new flavors and healthy, natural ingredients. Producers that dare to differentiate and innovate in these areas can carve out an impressive market share.
Take the flavored beer market for example. According to Global Market Research firm, Mintel, more than a hundred new flavored beers appeared on North American retail shelves in 2021 (not including offerings from breweries that skip retailers altogether and sell directly to consumers). Craft beer consumers aren’t just open to new flavor profiles, they now expect them from their favorite breweries.
Here’s how adding sea buckthorn to your beer, juice, tea or other beverage recipes can help boost product sales.
Sea buckthorn (Hippophae rhamnoides) – a.k.a Siberian pineapple, Sea Berry, Sandthorn or Swallowthorn – is a hardy deciduous shrub producing nutritious orange berries. The leaves, flowers, seeds and fruits have long been used as medicine. The plant is commonly grown throughout Europe and Asia, but increasingly in other regions offering a suitable growing climate as well. The berries have impressive commercial potential due to their appealing flavor, high nutritional value and many potential health benefits. They are increasingly used in a host of food & beverage and cosmetic products.
Consumers are increasingly drawn to healthier food choices, but still expect full flavor and a splash of excitement from their drink of choice. Sea buckthorn lets them have it all, which is a great starting point for differentiating your product from the rising sea of beverages out there.
Omega Fruit supplies sea buckthorn products to a number of North American craft breweries & distilleries, smoothie makers, kombucha brewers, and bottled tea manufacturers.
Whether you’re new to sea buckthorn or looking for a more reliable supplier, we can help. Contact us.
BENEFITS
With 70% of our immune system residing in our gut, what we put into it, counts! Sea buckthorn juice is known to help achieve balanced nutrient intake, cold and flu resistance and increased energy levels. It’s inflammation reducing antioxidants help athletes fight body fatigue, and the balanced Omegas fatty acids 3 – 6, 7* & 9, are considered to have a clear role in the prevention and healing of certain Atopic disorders.
Sea buckthorn coulis
Delicious Sea buckthorn ganache inside dark chocolat shell.
Halibut with sea buckthorn, tomato and sea beans.
Homemade Seaberry sorbet.
Frozen Sea Buckthorn berries (IQF)
$65.50 – $282.00
Sea Buckthorn Shrubs | cultivar: LORD
$14.00
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